‘Keep Calm and Wax On’™ is a new venture by Andy Rouillard of Axiom Bodyworks and Mathew O’Marah of Waxing For Guys.

As salon owners, educators and dedicated waxers ourselves, we wanted to share our passion and expertise in the creation of something that will help all therapists who offer waxing services as part of their business. ‘Keep Calm and Wax On’ is 100% independently owned and although we both have our favourite products, we aim to be completely brand-neutral in our advice and recommendations. So no matter which wax you use, whether roller, spatula or tube, and regardless of whether you are a mobile therapist, work from home, own a high street salon or operate from a gym, spa or hotel, we have just one goal: we want to help you become a better waxer!

We launched the company at the 2011 Olympia Beauty Show with two key products designed to make your life that little bit easier – a client consultation card and a waxing aftercare leaflet, produced with the latest industry recommendations in mind.Over the coming weeks we will be updating our website with articles, blog posts, video tutorials, and details of our exciting new ‘Keep Calm and Wax On’ training workshop! If you are a waxer, wholesaler or a training provider, we want to hear your news, tips, products launches and reviews.

In the meantime, please join our Facebook page or follow us on Twitter.

Wax on!